Eric Mower and Associates (EMA) believes that today's most successful consumer and B2B brands are the ones that establish a lasting relationship with their customers. That's why an integral component of EMA's Talk Human philosophy is "The ART of Brand as Friend."(TM) It draws on the parallels between the new definition of "friend" in the social media era, and the way today's consumers view and engage with their favorite brands. We strive to build Affection, Relevance, and Trust (ART) into all aspects of our clients' communications -- three qualities that are more than just the drivers of a good friendship. They're the key to creating a strong brand that is highly differentiated, well regarded, and powerfully magnetic. EMA is the only privately-held U.S. marketing communications agency to be consistently recognized as a cross category leader. In 2009, BtoB Magazine named us as one of two best midsized B2B agencies in the nation; PROMO named us #8 for retail promotion; PRWeek ranked us #34 for public relations; and Adweek ranked us #61. Consistent growth over four decades has enabled us to work with top brands from a wide variety of categories. With eight offices located throughout New York State, the Southeast, and the west coast, EMA is an exceptionally collaborative organization. We share a consolidated bottom line and work as one, integrated agency across all practice areas and offices - enabling our clients to benefit from our collective knowledge and experience.