| Company Name | Campbell-Ewald  |
| Logo |  |
| Corporate Address | 30400 Van Dyke Ave Warren, MI 48093-2368 |
| Corporate URL | www.c-e.com |
| Email | |
| Phone | (586) 574-3400 |
| Fax | (586) 575-9925 |
| Year Founded | 1911 |
| Employees | 1,100 |
| Business Description | We believe in conversations. Conversations that take place between people and brands. Not consumers. People. A current of conversation buzzes around every brand. Our job? To sort it all out. Listen to what's being said. Understand why it's being said. And change the conversation to create fans of the brand and endorsers of the products. Changing the conversation acknowledges a simple fact: Today, people are in charge. Of their media and their messages. In fact, they are the medium. Successful brands are the ones who recognize this and are granted access. Changing the conversation increases purchase consideration. But more importantly, it gets people excited about your brand. And passionate people like to talk. To their friends. To their families. It all starts with the conversation you have with them. Which, of course, depends on the conversation you have with us. |
| Agency Type | Full Service Agency |
| NAICS Primary | 541810 – Advertising Agencies |
| SIC Primary | 7311 – Advertising Agencies |
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Above-the-Line |
Electronic Media |
Media Planning |
Recruitment |
Advertising |
Email |
Medical Products |
Regional |
Automotive |
Environmental |
Merchandising |
Restaurant |
Below-the-Line |
Event Planning & Marketing |
Mobile Marketing |
Retail |
Brand Development & Integration |
Exhibit/Trade Shows |
Multicultural |
Sales Promotion |
Broadcast |
Experiential |
New Product Development |
Search Engine Optimization |
Business Publications |
Fashion/Apparel |
New Technologies |
Social Marketing/Nonprofit |
Business-To-Business |
Financial |
Newspaper |
Social Media |
Cable T.V. |
Government/Political |
Newspapers & Magazines |
Sponsorship |
Catalogs |
Guerilla Marketing |
Out-of-Home Media |
Sports Market |
Co-op Advertising |
Health Care Services |
Outdoor |
Strategic Planning/Research |
Collateral |
High Technology |
Planning & Consultation |
Sweepstakes |
College |
Hospitality |
Point of Purchase |
T.V. |
Communications |
In-Store Advertising |
Point of Sale |
Teen Market |
Consumer Marketing |
Integrated Marketing |
Print |
Trade & Consumer Magazines |
Consumer Publications |
Internet/Web Design |
Production |
Transportation |
Content |
Leisure |
Production (Ad, Film, Broadcast) |
Travel & Tourism |
Custom Publishing |
Local Marketing |
Production (Print) |
Tween Market |
Customer Relationship Management |
Logo & Package Design |
Promotions |
Viral/Buzz/Word of Mouth |
Digital/Interactive |
Magazines |
Publishing |
Web (Banner Ads, Pop-ups, etc.) |
Direct Response Marketing |
Market Research |
Radio |
Women's Market |
Direct-to-Consumer |
Media Buying Services |
Real Estate |
Yellow Pages Advertising |
Education |
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| Client Name (Year Obtained) | Product Line |
| Alltel; Little Rock, AR ( Agency of Record) (2004) | Fully Integrated Communications |
| ARAMARK; CA (2008) | Project Work |
| AT&T; Chicago, IL (1992) | Marketing Projects |
| Bombardier Recreational Products; Canada (2000) | Marketing Projects |
| California Association of Realtors; Los Angeles, CA (Agency of Record) (2006) | Fully Integrated Communications |
| Carrier Corporation; Farmington, CT (Agency of Record) (2003) | Fully Integrated Communications |
| Davenport University; Grand Rapids, MI | Marketing Project |
| Federal Citizen Information Center/FirstGov.gov; Washington, DC (Agency of Record) (2003) | Fully Integrated Communications |
| Freedom Group | Fully Integrated Communications |
| General Motors Acceptance Corporation; Detroit, MI (1922) | Marketing Projects |
| Ghirardelli Chocolate Company; San Leandro, CA (Agency of Record) (2006) | Fully Integrated Communications |
| Hagerty Insurance; Traverse City, MI (2006) | Marketing Projects |
| Haven; Pontiac, MI (2002) | Project Work |
| Kaiser Permanente; Oakland, CA (Agency of Record) (2003) | Health Maintenance Organization |
| Lear Corporation; Southfield, MI (1999) | Marketing Projects |
| Learning Care Group; Novi, MI | Marketing Project |
| Lowe's Companies; Mooresville, NC (2006) | Marketing Projects |
| National Responsible Fatherhood Clearinghouse; Washington, DC (Agency of Record) (1996) | Fully Integrated Communications |
| NEC Technologies | Marketing Project |
| NY Tobacco Control Program; New York, NY (2009) | Marketing Projects |
| Olympic Paint & Stains; Pittsburgh, PA (Agency of Record) (2007) | Fully Integrated Communications |
| OnStar; Detroit, MI (Agency of Record) (1997) | Fully Integrated Communications |
| Owens Corning; Toledo, OH | Marketing Project |
| RCI | Marketing Project |
| Red Wing Shoe Company; Red Wing, MN (2006) | Project Work |
| Remington Arms (Agency of Record) | Product Development
Social Media |
| Starkey Labs | Marketing Project |
| U.S Navy; Washington, DC (Agency of Record) (2000) | Fully Integrated Communications |
| U.S. Court Bankruptcy Noticing Center; Washington, DC | Marketing Project |
| United States Mint; Washington, DC (Agency of Record) (2006) | Fully Integrated Communications |
| United States Postal Service; Washington, DC (Agency of Record) (2002) | Al the Letter Carrier Campaign
Fully Integrated Communications |
| The University of Michigan Health System; Ann Arbor, MI (Agency of Record) (2005) | Fully Integrated Communications |
| University of Michigan Ross School of Business; Ann Arbor, MI (Agency of Record) (2008) | Fully Integrated Communications |
| US Environmental Protection Agency; Washington, DC (2008) | Marketing Projects |
| USAA; San Antonio, TX (Agency of Record) (2009) | Fully Integrated Communications |
| Wyndham Worldwide Trip Rewards; Parsippany, NJ (Agency of Record) (2003) | Fully Integrated Communications |
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AAAA / American Association of Advertising Agencies |
ADCRAFT / Adcraft Club of Detroit |
LAA / League of Advertising Agencies, Inc. |
AAF / American Advertising Federation |
AEF / The Advertising Educational Foundation, Inc. |
THINKLA / ThinkLA |
AD CLUB / Advertising Club of New York |
DMA / Direct Marketing Association, Inc. |
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