Our Philosophy: As the world continues to change at a faster rate every day, advertising, as practiced by most agencies today, no longer works. Our approach has significant economic advantages, and it's proven to build business. It's what makes us different, and it is what we mean by Ideas for a Smarter, Faster World. We know "Smarter" and "Faster" can lead to improved ROI. We also know they are just words on paper unless they can be applied with ideas that have measurable impact and grow your business. In a nutshell, our philosophy is based on four principles: 1) Optimize what we call the "4% Factor" to find new customers 2) Create ideas that transcend the category and go well beyond advertising 3) Maximize technology to be highly efficient in a world that is "always on" 4) Ensure our own accountability by tying agency compensation to business results.